ANADRASIS SEMINARS | Nikodimou 7 | 34100 Kanithos | Chalkida            +30 222 10 87 232            seminars@anadrasis.edu.gr           www.anadrasis.edu.gr

ΕΛΛΗΝΙΚΑ

Marketing

Marketing is a procedure with which individuals and groups get what they need and wish for, via an exchanging process of creation and offering of products and services. The definition of marketing is based on the following notions: "needs", "wishes", "demands", "products", "services", "value", "expenses", "satisfaction", "trading", "exchanging", "market", "sellers". The notion that mainly defines marketing is the exchange. If that exchange get final materialization depends on whether both parts could agree on the terms of exchange, a fact that could improve their status comparing to the pre-exchanging situation. Marketing management takes place when at least one of the parts of a possible exchange is devising the way and the means of provoking the desirable reaction of the other parts. ANADRASIS Training Advisors, presents the following subject-matters of this unit aiming to clarify mainly that Marketing is not only advertisement! The international market is of a need of something different and innovative. The participants of these educational units will be familiarized of the notion of competitive advantage, and would enter the philosophy of a different approach than the one already in use. No! Please, take into consideration that ANADRASIS do not aim to convince you that your already existing way of acting is wrong, and we are the experts who indicate a flawless one! The aim of marketing procedures is to define a sequence of events around the customer’s system of beliefs in order to create “The loyal customer”. Because this is what the marketing strives for. The creation of the loyal, happy customer. Training - Consulting topics
} Market development.
} Marketing plan preparation.
} Market segmentation and separation.
} e-Marketing.
} After sales procedures -backup.
} Marketing team support.
} Industrial marketing.

SEMINARS

PARTNERS

LATEST NEWS

Health & Safety

Innora

4Point

23 November 2014

Environment

EU funded programs for small enterprises

Under the new programming period 2014-2020, the General Secretariat for Research and Technology announced the prepublication six (6) Actions with total public expenditure of 123.000.000 €.

ΕΒΖ Α.Ε.

Electro Technik

Petzetakis

Alumil

Sidenor

IsoNet

Kosteas Group

Europe 1 Direct

En Artkaki

Pitenis Bros S.A.

Hipppotherapy

Epsa S.A.

Famar

f

in